Disclaimer: I’m a huge Apple and Steve Jobs fan. I own just about every product they sell and will continue to buy them blindly. Well, maybe. Here are 4 of the recent JERK moves Apple has made that are slowly wearing me down from fanboy to foe.
Companies make mistakes, I understand that. Even though the iPhone 4′s antenna issue was a HUGE F’ING MISTAKE. The hardware’s malfunction wasn’t really what bothered me. Apple’s reaction to the mistake is what set me off. By simple holding the phone normally to my ear I would immediately lose signal and drop the call. I took the phone into the Apple store and the “geniuses” were trained to tell me I should “losen my death grip.” Another “genius” told me that my phone was dropping calls because it was in 3G mode and that I needed to turn off data every time I want to send or receive a call. True story.
2.) The Bumper Case
So, instead of apologizing for the massive hardware design flaw, Apple decided to monetize it. Did anyone else find it odd that Apple had never sold cases for any other previous iPhone but coincidentally released a bumper case whose sole purpose was to cover the antenna of the iPhone 4? Ridiculous. Apple did offer the case for free for a limited time as a peace offering. Everyone I know who ended up with a bumper case said it fell apart in a few months. Thanks Apple.
3.) iPad Covers
The magnetic iPad covers are really slick. They come in all different colors and are available in polyurethane and leather. The jerk move? If you want a subtle color like white or black (the two most popular colors) they are ONLY available in leather for $70! In order to get the most popular colors they make you shell out an extra $20. Ugh!
4.) The Lightning Adapter
Apple has maintained their own standard iPhone/iPod/iPad cable for years. In order to continue making the devices smaller and more efficient they upgraded to the Lightening Connector. It’s durable, small and best of all, two-sided. Now after years of collecting compatible cables, they’re all obsolete. Don’t worry about it, Apple took care of it. For a measly $30 you can get an adaptor. Wait… $30!!!!???? That’s more than I’ve ever paid for a cable, let alone an adaptor. To make matters worse Apple installed a special chip inside the device to discourage 3rd party developers to manufacture cheaper, affordable versions. It makes me sick.
Bonus: Apple Maps
Apple Maps sucks. There’s no denying it. Creating bad software doesn’t make you a jerk, but automatically removing the good stuff (Google Maps) when upgrading to iOS6 does. PS. Google Maps is now available again in the App store. It’s brilliant.
Apple, your brand is incredibly powerful, but if you keep pulling moves like this people will eventually get tired of it and move on. Don’t believe me? Ask Mike Lazaridis and Jim Balsillie.