Have you ever wondered how Google decides the order for their search results? How some sites make it to the top while others stay hidden in the Internet abyss? The truth is there are thousands of factors that come into play for Google’s PR (Page Rank) algorithms.
My name is Brett Miller. You may know a few Bretts and I’m willing to bet you know several Millers. If you search “Brett Miller” on Google you’ll be left with an astonishing 18 MILLION results! How do you get noticed with that kind of competition?
Introducing the SEO experiment. Because my name is incredibly common it seems perfect for a search engine ranking experiment. First we need to take a look at what steps are recommended for optimization.
Step 1: Keyword Optimized Site
Start by building a site optimized for your keyword. Use tools like Google Adwords or Market Samurai to find popular keywords with minimal competition. Unfortunately, I don’t really have a choice in this case. Changing my name is not an option I’m considering. Try to get the keyword in the URL (ex. www.brett-miller.com). Make sure your meta-description contains your keyword and try to use it in your H1 tags, first paragraph etc. DON’T OVERUSE KEYWORDS. Google with smack you for it.
Step 2: Content
Although this article is slightly self-serving, I’m attempting to add value by providing SEO education. If you produce crappy content people won’t share it. It’s that simple! Your BLOG posts, articles, videos and more should be relevant and well produced. That goes for guest posts, Tweets and anything connecting back to your brand.
Step 3: Social Media
Google released a major update to their algorithms in July of 2012 which punished spammers and highlighted social media. I suspect this has something to do with Google+. Make sure to have a brand presence on Facebook, Twitter, Google+ and LinkedIn. Take advantage of linking back to you site.
Step 4: Backlinks
This leads me to the original point of this article. Backlinks are links from other sites pointing back to yours. Ideally those sites are relevant to the topic of your site and the hyperlink they use contains your keywords. The more relevant backlinks on the web, the higher your ranking. I’m currently ranked 1 on Bing and Yahoo, but 12 on Google. I plan on submitting this to 100 article directories and waiting a month to see what happens. Wish me luck!